PFW - F/W 17

Paris. What a beautiful host for Fashion week. 

Being one of the “Big 4”, I would say it is the biggest and most inspirational. There is a certain vibe and smell to fashion week that you cannot describe. There is a rush of feelings and anticipation which I would think didn't necessarily exist before. Back in the day, before the digital world changed life as we knew it, Fashion shows were all about drawing in only the wealthy clients to buy the latest designs off the runway racks. That was their main marketing tool. Social Media has changed the course of Fashion weeks and how the system worked. Fashion editors, assistants, buyers, bloggers, celebrities, stylists, models and a general connotation to the “It” crowd now have a seat at the runways. That instant buzz of clothing going online the moment it hits the runway (as Burberry willed), being one of the first to witness it first hand to cover it on your channels, and who would get the most interesting take on the collections, is all just so compelling. 

From catwalk photos to my own street style moments, here’s a collection of my personal favourite PFW looks off the runway along with what I wore to the shows. It was my first PFW and definetly wont be my last. Pareee Je T’aime! X